Each founder was assigned his own typeface to match his personality. The differentiation in typography visualises the departments, but still depicts a homogeneous overall appearance.
Underpinned by a strong figurative mark, this creates a design that stands for high recognition, longevity and an avant-garde appearance.
As a key visual, the abstract interpretation of the Justitia scale ensures a strong differentiation from competitors, whether in motion in the digital world or printed.
Visual identity I created for the Viennese law firm BDDR: Three personalities, three areas of expertise - one appearance.
www.bddr.law
